Don’t assume social media solutions are the only answer
Out of a long and convoluted debate on Twitter came one important point which is easy to overlook when you’re dealing with social media and buzz marketing. It’s one that other people have alluded to,...
View ArticleMedia people on Twitter – an interview with me from April
I don’t think I’ve posted the interview that I did with George Hopkin back in April as part of his ‘Media People on Twitter’ series, but as he’s kindly agreed to share the whole series, I thought I’d...
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Mixing marketing, technology and more…
There’s an interesting presentation, post and comment thread on Mashable at the moment regarding the idea of a new job role within companies – Chief Marketing Technologist. Scott Brinker, president and...
View ArticleThe evolution of TheWayoftheWeb
If you’re reading this on the blog rather than as an RSS feed, you may well have already spotted the design of the site has changed somewhat. There’s a few reasons for the evolution, but the main one...
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The stopping power of simple and effective marketing
Before you click on the video below, which shows a very literal example of being simple and effective, I should point out that it does contain a very small amount of violence, that I know it’s from the...
View ArticleDon’t write for SEO and social media marketing from the start…
That may seem an odd headline for someone who sells digital marketing alongside writing for the internet, but stay with me. I’ve just spent an hour or so reading through my 22-year-old copy of...
View ArticleGeeks, BBQ food and a bouncy castle…
That headline makes more sense when I explain that the first ever Digital People in Peterborough Family BBQ takes place on Saturday. I’m still continually amazed that an off-the-cuff idea to see if any...
View ArticleThe thought process has changed…
So it used to be a case of having a thought, and then deciding whether to act on it. Now that’s changed as I have to: Tweet it with a short link and hashtag Then Facebook it, ideally with a picture...
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Client solves Ecommerce for WordPress via Open Source
I don’t often write about clients on my blog for various reasons, but I wanted to spread the word about Jigoshop, which is a great Ecommerce for WordPress solution that I’ve been working on for a...
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